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October 7 - 9, 2022 / Metropolitan Pavilion
The Lab
2022 Programme Announced!

Food (and coffee!) for thought.


The New York Coffee Festival’s extensive Lab Programme is designed to offer visitors an array of interactive demonstrations, workshops and tasting sessions, as well as fascinating talks and lively debates on everything from creating healthier working environments for baristas to sustainability in the coffee industry.

The Lab line-up equips you with the latest industry knowledge, cutting-edge trends and ready-to-action market insights to future proof your business.

This year, we are delighted to welcome both PATRÓN and East Coffee One Roasters as the official sponsors of The LAB.
 

The CEO Forum | Friday
 

11.30am |  Current and Future Marketplace: Highlights from Project Café USA 2023
Jeffrey Young, CEO and Founder, Allegra Group

11.50am |  The Future of Coffee Agriculture:  From Direct Trade To Shared Responsibility
James McLaughlin, President and CEO, Intelligentsia Coffee

12.10pm |  Inspiring the Next Generation of Coffee Professionals
Kamal Bengougam, Group Director Business Development and Marketing​, Eversys

12.30pm |  Recruitment, Retainment and Upskilling  
A panel discussion moderated by Jeffrey Young, CEO and Founder, Allegra Group
With Caroline Bell, Co-founder and CEO, Café Grumpy
Jonathan Rubinstein, Founder and CEO, Joe Coffee Company
Chad Freilino, CEO, Irving Farm
Gavin Compton, President, Variety Coffee Roasters
Tim Holdsworth, Chief Operating Officer, City of Saints Coffee Roasters

1pm | Coffee, lunch and networking 

2pm |  See Coffee Differently
Gregory Zamfotis, CEO, Gregorys Coffee

2.20pm |  Building a Values-Based Business
Lem Butler, Co-Owner, Black & White Coffee Roasters

2.40pm |  Hold The Door Open: Transparency, Engagement and the Deliberate Work of Creating Opportunity
A panel discussion led by Selina Ullrich, Director of Coffee, East One Coffee Roasters

***

4:00pm | Compromise Conscientiously – with East One Coffee Roasters
 

5:00pm | The Past, Present & Future of Espresso Martini - hosted by Academia PATRÓN


 

NYCF 2022 | Saturday


10.00am | Mindful Morning Coffee –  Jake Leonti​, F+B Therapy

10.45am | Careers in Coffee: Ensuring Accessible & Inclusive Growth – Amaris Gutierrez-Ray, Joe Coffee

11:30am | Coffee Tasting via Cupping: Learn How to Cup like a Pro – Coffee Project NY

12:15pm | A Euphoric Psychedelic Modern Coffee Tasting Experience – Travas Clifton, modcup coffee co

1:00pm | The Transparent Cup: Tea Tasting Grounded in Ethical Sourcing – Dona 

1:45pm | The Past, Present & Future of Espresso Martini - hosted by Academia PATRÓN

3:15pm | Coffee Cocktails to Keep in Your Pocket (That Are Not Espresso Martini) – with PATRÓN

4:30pm | Measuring and Understanding Relative Solubility – Selina Ullrich,  East One Coffee Roasters

5:15pm | Guatemalan Coffees: Transforming the Future of Coffee Together – hosted by Ana Lucrecia Carolina Glaesel

 

NYCF 2022 | Sunday


10.00am | Mindful Morning Coffee –  Jake Leonti​, F+B Therapy

10.45am | Women in Coffee: Why prioritize gender equity in coffee?– Amaris Gutierrez-Ray, Women in Coffee Project

11:30am | Coffee Tasting via Cupping: Learn How to Cup like a Pro – Coffee Project NY

12.15pm | Meet the Bees at Bee10Coffee – Al Salopek and his honey bees!

1:00pm | A Euphoric Psychedelic Modern Coffee Tasting Experience – Travas Clifton, modcup coffee co

1:45pm | The Past, Present & Future of Espresso Martini - hosted by Academia PATRÓN

2:30pm | A Beginner’s Guide to Tasting for Acidity – Chris Alspach, East One Coffee Roasters

3:15pm | Coffee Cocktails to Keep in Your Pocket (That Are Not Espresso Martini) – with PATRÓN


FESTIVAL HIGHLIGHTS

 

The Past, Present & Future of Espresso Martini hosted by Academia PATRÓN
In 2022 the World is back. And so is Espresso Martini. For over 20 years this contemporary classic sits high on the list of global cocktail charts. What makes this drink so successful? How important are the quality of the ingredients? How did the cocktail community and innovative coffee bars adapted, evolved, and transformed the recipes to make it modern and even more exciting?

Coffee Cocktails to Keep in Your Pocket (That Are Not Espresso Martini) hosted by Academia PATRÓN
The Kings lives, but others are coming. The coffee and spirits combinations go far beyond the espresso-sugar-vodka trio. Cold brew elevates many of the classic cocktail’s recipes, a touch of ground coffee in syrups brings everlasting complexity and a dash of coffee bitters in a Negroni puts this boozy libation on the next level. This lab session, led by education team of Patrón Tequila, is accompanied by tasting and will open your eyes on what brilliant things you can do with coffee and spirits together. Cold brew Paloma anyone?

A Beginner’s Guide to Tasting for Acidity  
Join the team at East One coffee in discovering the causes and significance of acidity in coffee flavor.

Mindful Morning Coffee with Jake Leonti   
Join Jake Leonti, the Cafe Guru behind the Sensory Experience, and take a moment to enjoy your favorite morning beverage on a new level. Wake up the connection between your mind, body and coffee through this unique mindful meditation combined with your morning joe. Learn the mindfulness practices and body scan practices that you can take with you to enjoy with every cup each morning. :30 minutes and you'll be ready to start your day refreshed and connected.

Meet the Bees at Bee10Coffee 
Join Bee10Coffee as they introduce the worker(bee)s that make it all happen! You'll get to try their new coffee paste that is made with 100% whole raw organic honey and concentrated coffee and learn about the creation process and how honey bee's are important for coffee pollination.

A Euphoric Psychedelic Modern Coffee Tasting Experience     
Feeling fruity? Join modcup coffee as they take you on a tasting experience like no other. Get ready to trip out with coffees that taste like Jolly Ravers, we mean ranchers!


      

Proudly sponsored by
Barista Attitude
Battenkill Valley Creamery
Bluestone Lane
Counter Culture
East One Coffee
Espresso Parts
Fetco
Fiorenzato
Global Coffee Institute
Guatemalan Coffees
Mr. Black
Oatly
OXO
Pacific Foods
Print Cup USA
San Remo
Slayer Espresso
Project Waterfall
Big Picture Media
5THWAVE
World Coffee Portal
Fnbtherapy
Patron Tequila
Zing
© 2022 Allegra Group Ltd.
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