Metropolitan Pavilion | October 11 - 13, 2019
  • Project Success

A common misconception explained

25 September 2017

Fighting for clarity with Planting Costa Rica

Planting Costa Rica promotes transparency, traceability, and quality. They are working to encourage coffee farmers in Costa Rica to produce a quality product to compete in the international coffee market successfully. Nicolas Salcedo, co-founder, wrote to us to explain a common misconception regarding coffee producing countries.

“Most of us assume that coffee producing countries drink the best coffees, but this is not true.
During recent visits to coffee producers in Costa Rica, we’ve identified three main reasons for this:
Firstly, coffee-producing countries export around 98% of their production. These countries tend to have little purchasing power because 99.9% of their high-quality coffee (graded above 85/100) is exported.
The second reason is import diversity. Naturally, consumer countries strictly control the import of foreign varieties to protect domestic ones. Although this necessary, this limits benchmarking. Consumers aren’t aware of different products and therefore don’t feel the need to explore further.
The last reason is roasting knowledge. Coffee producing countries rarely have access to a roaster, and more amazingly, many have never tried their product. Given this situation, many coffee growing countries don’t know where they stand, and cannot tell how they can improve.
Nevertheless, Planting Costa Rica believes that coming generations will make a change. Due to globalization, a greater number of people are exposed to the specialty coffee scene abroad and are interested in learning more about coffee growing societies.”
Talk to Nicolas to learn more at Planting Costa Rica's booth located in The Village on the Second Floor of the festival. 

Related Articles
Lets keep in touch!
Are you a member of the Coffee Industry?

Enter security code:
Security code

Proudly Sponsored By:
FooterBlackCompanyLogo: 16b0549b-4b5d-49fe-a01d-a5c4cb964819 FooterBlackCompanyLogo: cbf7f7cf-a838-45ff-b30b-a8efea6b2e61 FooterBlackCompanyLogo: FooterBlackCompanyLogo: 67b9a17b-97ea-479c-9b28-be5f4e4747e2 FooterBlackCompanyLogo: b65cf952-a904-4a0a-8baf-52a776608548 FooterBlackCompanyLogo: 939ad12b-c7ff-4ab0-8286-6c3dfc3aa791 FooterBlackCompanyLogo: 0af249f4-8a96-4ec6-8327-3c38e367c3dd FooterBlackCompanyLogo:
FooterBlackCompanyLogo: d5f84cfb-3511-47e0-b40d-27da99ac8d38
Latte Art Live:
FooterBlackCompanyLogo: 53b784cf-6d51-4477-bbf9-1af6aec151a9 FooterBlackCompanyLogo: 15cbb656-af42-4f88-b715-ecb0774bc7ac FooterBlackCompanyLogo: 5065ac2c-ab45-4243-9661-a91c05e0a800 FooterBlackCompanyLogo: 86c44158-7355-4b8d-a23a-83a9711e9f40 FooterBlackCompanyLogo: f3d7197d-1d51-458a-9684-8113f1d3cf3c
Roast Masters:
FooterBlackCompanyLogo: d46169be-88e7-4d64-9a7d-410847cdfa37 FooterBlackCompanyLogo: e6b45c71-43ef-4cdb-bf5f-045d2c8ab769 FooterBlackCompanyLogo: 56f60d01-df2a-476b-b3ab-10a1cd9e0f8d
The Lab:
FooterBlackCompanyLogo: f2745249-a9ae-4e5c-be12-8e04e8c106ed
Media Partners:
FooterBlackCompanyLogo: 04f0ca66-fbf5-456a-8f83-e1dea9e850f0 FooterBlackCompanyLogo: 5418fce0-f5ce-4867-aae7-ccbada8b678f FooterBlackCompanyLogo: 9b409c80-f2ae-4f0d-91bb-2d1ce0fbe925 FooterBlackCompanyLogo: e020e465-a502-4d5d-a32a-7010361f18fa
Metropolitan Pavilion
125 West 18th Street,
New York, NY 10011
Terms & Conditions
Privacy Policy

VAT No. GB303031474 – Group

© Allegra Events Ltd 2019.