Metropolitan Pavilion | October 11 - 13, 2019
  • Sensory Experience


The Sensory Experience debuted to roaring success at The New York Coffee Festival in 2017, and now it's back, for the third year in a row, more exciting than ever. 

Prepare for a sensory maze containing a series of unique experiences and discover flavors designed to test your senses to the max.
The Sensory Experience is fully immersive. After a brief meditation to focus the mind and enhance the olfactory and gustatory connection, sensory leaders will guide you through a series of aromatic and tasting encounters designed to expand perception of flavor.
Over 30 minutes, in groups of six, you'll learn how to identify different flavor profiles.
The theme of 2019’s Sensory Experience is Nature or Nurture. All coffee has a story and three different authors make up this story: the grower, the roaster and the barista, but who determines if the coffee will be good or bad? Is it nature or is it nurture?
Attendees will have the opportunity to explore this theme by tapping into their senses through a series of experiments. Can you tell the difference between a “good” coffee that has been roasted poorly and brewed well and a “bad” coffee that has been roasted well and brewed well? You’ll have to come by the Sensory Experience at the New York Coffee Festival and see.

All Sensory Experiences will be concluded with a Master Talk given by a field expert. Guests will be announced shortly.

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Proudly Sponsored By:
Latte Art Live:
Roast Masters:
The Lab:
Media Partners:
Metropolitan Pavilion
125 West 18th Street,
New York, NY 10011
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