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New Dates Coming Soon / Metropolitan Pavilion
20 September 2023
Exploring the Voices Behind the Beans with Parlor Coffee
Coffee is more than just a beverage; it's a journey, a story, and a reflection of the people who cultivate it. Parlor Coffee, a small but impactful roasting company, understands this, making it the core focus of their business to uncover these stories and build meaningful, long-lasting relationships with farmers and coffee shop owners alike. Parlor Coffee will be joining The New York Coffee Festival again this year to share their passion and great coffee.
 
Forging Sustainable Relationships
 
In search of the perfect coffee beans, Parlor Coffee regularly travels to eight countries in Africa and Latin America, meeting all those involved in the farming process along the way. On their journey, they became extremely passionate about creating a space where the voices behind the beans could come alive and be heard, leading to the digital evolution of Parchment.


Parchment: Unveiling the Voices Behind the Beans
 
In addition to roasting exceptional coffee, Parlor has produced two volumes of Parchment: a project dedicated to uncovering the stories behind the coffee supply chain, giving a voice to those that may otherwise not be heard.

Comprised of interviews and articles with insightful individuals in the coffee industry, Parlor uses this platform to highlight the rich tapestry of coffee cultivation and the people who make it all possible. Each coffee tells a unique tale, and Parchment is the stage where these narratives are showcased.

But it’s more than just a collection of stories; it's an educational project, allowing readers to gain an insight into the intricacies of coffee sourcing, processing, and roasting. Their first volume focused on the story of Colombian coffee producer Maria Bercelia; the second volume on the Kenyan coffee supply chain and agronomist Wycliffe Murwayi. You can find both volumes digitally archived on their website alongside brew guides and other educational resources.


A Glimpse into the Human Connection
 
Focusing on the connections that can be found in coffee, Parchment fosters a relationship between its readers and the workers who grow, nurture, and harvest the beans. Taking readers on a virtual journey to remote and secluded farms, Parchment gives coffee shop owners, baristas and coffee enthusiasts alike the opportunity to meet the passionate farmers behind the beans.


 
Coming Soon: Parchment Volume 003
 
If you're a fan of Parchment's digital treasure trove of interviews then get ready for something special, because Parlor Coffee is set to launch a brand new volume in physical form right before The New York Coffee Festival. Focused on Honduran coffee production and the esteemed Paz family, this tangible version promises to be a sensory delight, allowing you to immerse yourself even deeper into the world of coffee with interviews by the Parlor team and beautiful photography by Rich Gilligan.


Parlor Coffee at The New York Festival
 
Parlor Coffee is used in some of the finest cafes around the world, so having them exhibit at the festival is a real treat for the tastebuds. Stop by their booth for the chance to sample their carefully selected, finely roasted coffee, and ask them about the strong relationships they’ve built with the farmers across the years.

Don’t forget to pick up your free copy of Parchment at The New York Coffee Festival. In a world where coffee often takes center stage, Parchment by Parlor Coffee shifts the spotlight to the unsung heroes—the farmers, the beans, and the stories that make each cup extraordinary. It's an invitation to savor the richness of coffee culture, one story at a time.

Make sure to follow Parlor for more insights into Parchment.

Website: https://parlorcoffee.com
Instagram & Twitter: @parlorcoffee  
Facebook: @parlorcoffeenyc  

 
2023 Sponsors
Slayer Espresso
Fiorenzato
Pietro Grinders
Smirnoff
Battenkill Valley Creamery
Bonavita
Consulate General of India
Mr. Black
Decent Packaging
Matcha Direct
ePac Flexible Packaging
ACME
Eight Ounce Coffee
Finum
East One Coffee
La Marzocco
Variety Coffee Roasters
Barista Attitude
Willa’s
Nonni’s Bakery
Global Water Solutions
Supergood
Synesso
World Coffee Portal
5THWAVE
Fnbtherapy
Ansa
Project Waterfall
Espresso Parts
Global Coffee Institute
Big Picture Media
Perfect Daily Grind
Charity Water
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